Is the new principle sponsor..
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Birmingham City can today confirm EZE Group, the leisure, entertainment and lifestyle provider, as the club's new official principal partner for the 2012/13 season.
The new sponsorship agreement will see EZE Group's distinctive logo and branding appear on the front of all Blues' home, away and third choice football shirts, as well as on training kits, bibs and match-day clothing worn by management and backroom staff.
The deal follows a highly successful commercial partnership last season when EZE Group were BCFC's official travel, leisure and entertainment partners. Since then, and following the sustained growth of the company, EZE Group has sold its travel arm to a specialist travel company so it can focus on developing a range of lifestyle, leisure and entertainment experiences for members who access its concierge services.
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Join date : 2012-07-03
Surprise Surprise no mention of what its worth to the club i see.
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